Amazon just dropped a big hint about when Prime Day will be
If the recent price hike on Amazon's Prime membership service didn't scare you away, you're in for a sales spectacular come Prime Day. Here's what you need to know about its return in 2022.
What is Prime Day?
Prime Day is an annual sitewide sale that Amazon puts on for its Prime members. First held in 2015 in honor of Amazon's 20th anniversary (with mixed success), it was originally plugged 404 404 as a "one-day-only event filled with more deals than Black Friday, exclusively for Prime members around the globe." In the years since, it's morphed into a 48-hour extravaganza that's preceded by a week or so of teaser deals. "Prime Day" is probably a misnomer at this point.
When is Prime Day 2022?
There's yet to be an official announcement about this year's dates, though Amazon's first quarter earnings report stealthily confirmed that "Prime Day will take place in July in more than 20 countries" in 2022. This is a return to its usual schedule after two years of adjustments: Amazon bumped it back to October in 2020 because of the pandemic (which made for an extra-long holiday shopping season), then moved it up to June because of the Olympics in 2021.
Given Amazon's historical preference for Monday/Tuesday and Tuesday/Wednesday slots (h/t CNET), we can safely predict that Prime Day will probably happen between July 11-13 or 18-20. Stay tuned to see how that pans out; Amazon typically drops the news a few weeks ahead of time, and we'll update this post as soon as that happens.
What will be the best Prime Day deals?
Prime Day is Amazon's favorite excuse to discount its own devices, so expect to see a ton of deals on Echo smart speakers and displays, Fire tablets, Kindles, and Blink- and Ring-branded security equipment. Older gadgets will be super cheap, especially if you buy them in bundles, while everything from Amazon's most recent product launch will probably get some new all-time low pricing — that includes the Smart Thermostat, Echo Show 15 wall-mounted display, Halo View fitness tracker, and Glow projector/video-calling device. (No promises on the Amazon Astro robot or flying Ring Always Home Cam, though: Both are still invite-only products.) Prime Day will also be your chance to score some discounted rates on in-house services like Amazon Music Unlimited and Audible Plus.
Other usual Prime Day suspects include 4K OLED TVs, robot vacuums, headphones, earbuds, and basically every Apple product under the Sun. (Amazon's been going ham on iMac, MacBook, iPad, AirPod, and Apple Watch deals ever since the Peek Performance event in March, so the pressure's on for some extra-good Prime Day offers.) Discounts on Instant Pots are a given, too, though they probably won't sell as fast as they have during Prime Days past now that air fryers have become everyone's kitchen gadget of choice.
The dawn of Peloton's flop era should shake things up on the home fitness side of things. Competitive deals on exercise bike alternatives from brands like NordicTrack and Echelon are definitely in the Prime Day forecast. We'll also be on the lookout for sales on treadmills, ellipticals, rowing machines, smart mirrors, and adjustable dumbbells, just in case you never got around to renewing your Equinox membership after the lockdowns.
Gaming deals will probably pop off more than they have in recent years thanks to big new releases like Elden Ring, Horizon Forbidden West, Kirby and the Forgotten Land, and Pokémon Legends: Arceus. (Prime Day would be a great opportunity for Mr. Bezos to restock the PlayStation 5 and Xbox Series X, too — wink wink, nudge nudge.) The same goes for discounts on pet tech, toys, and supplies; the Amazon Pet Day sale on May 2 was probably a sampling of what's to come.
Wish list-wise, it would be nice to see some decent Prime Day discounts on camping gear — that way, outdoorsy folks have an opportunity to upgrade their tents, sleeping bags, hammocks, stoves, and other equipment before the usual end-of-season clearance sales in August and September. Deals on the TikTok-famous products from Amazon's Internet Famous storefront would also be a fun Prime Day addition, if only so no one has to pay full price for that goddamn $350 toaster.
How to sign up for Amazon Prime
Anyone who hasn't been an Amazon Prime member within the past 12 months can sign up for a free 30-day trial by following these steps:
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Visit amazon.com/prime.
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Click on the orange button that says "Start your free 30-day trial."
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Sign in or create an Amazon account.
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Add a payment method and a billing address. (Don't worry — you won't be charged.)
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Click the yellow button that says "Activate your free trial."
After your trial period ends, you'll automatically be upgraded to a paid membership plan for $14.99 per month or $139 per year. Pro tip: The latter saves you just over $40 annually.
Getting your degree? Anyone with a .edu email address can take advantage of a free six-month trial that converts to a $7.49-a-month paid tier under the Prime Student program. (You can ride out that rate for four years or until graduation, whichever comes first.) As a member, you're entitled to several bonus offers on top of the standard Prime perks:
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A free GrubHub+ Student membership (typically $9.99/month)
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A month's worth of free 24/7 homework help from Course Hero
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An $8.99/year Calm Premium subscription (normally $69.99/year)
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Up to 10% off flights and hotels via StudentUniverse
EBT and Medicaid cardholders are also eligible for a discounted monthly rate of $6.99 — you just have to verify your eligibility every 12 months.
Is Amazon Prime worth it?
Prime's current annual rate is the result of a 17% price bump earlier this spring (from $119 to $139), which wasn't totally unexpected: Amazon has increased it by $20 every four years since 2014. But that higher cost is undoubtedly harder to swallow after two years of a pandemic that made us ultra-reliant on deliveries — especially when Walmart's rival service hovers at just $98 a year.
That being said, $139 is still a decent value for all of the perks a Prime membership includes if you're someone who does most of their shopping online. Subscribers get free two-day (or faster) shipping on millions of items, plus exclusive access to the Prime Video, Prime Music, Prime Gaming, and Prime Reading libraries and unlimited photo storage with Amazon Photos. Amazon also offers special discounts on items to its members beyond Prime Day, including early access to time-sensitive Lightning Deals. (For more tips on how maximize all the perks of a Prime membership, click here.)
But there is a way to shop this year's Prime Day deals without committing to a Prime membership, and that's by scheduling your 30-day free trial around the sale. We recommend activating it a week ahead of time so you can take advantage of any early offers; just remember to cancel as soon as the sale is over to avoid getting charged.
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