Everything you need to know about Amazon Prime Day 2023: Deals are still live after the sale's end

a man in a yellow shirt holding a pile of amazon boxes against a background of amazon boxes

UPDATE: Jul. 13, 2023, 2:15 p.m. EDT Prime Day ended on July 12, but that doesn't mean all the deals did too. We've updated this post with the best deals that are still live.

A quick look at some of the best Prime Day deals still live:

Best robot vacuum deal
iRobot Roomba j6+ (6550) (opens in a new tab)
$419.99 at Amazon (save $380)
Black roomba robot vacuum with dock

Best iPad deal
Apple iPad (9th Gen) (opens in a new tab)
$249.99 at Amazon (save $69.01 with on-page coupon)
Silver ipad


Amazon's flagship Prime Day sale may not be as singular as it once was, but the members-only savings event remains a huge draw for inflation-weary shoppers hunting for summer deals.

Now that event has officially ended, here's the main thing you still need to know about Amazon Prime Day 2023:

What Prime Day deals are still live?

Prime Day has always been Amazon's favorite excuse to discount its own devices and services, and this year was no different. Beyond Amazon's in-house lineup, our usual suspects for Prime Day doorbusters included robot vacuums, headphones, video games, fitness equipment, pet supplies, luggage, outdoor gear, cookware, and basically every Apple product under the sun.

Though quite a few deals ended yesterday, there are still more than a few worthwhile holdouts, and by a few, we mean over 100. You can check out our full list of live deals, or the more curated version below:

Note: Deals with a 🔥 have dropped to an all-time low price.

Best Amazon device deals

Why we like it

Unlike many other Amazon devices, this Fire TV is still on sale and it remains at its lowest price ever. $340 is a solid price for a 55-inch smart TV with a 4K HD display, so if you're in the market, you'll want to grab this deal while it's still on sale.

More Prime Day Amazon device deals

Amazon streaming, audio, and gaming Prime Day deals

If you need to restock your pantry, your Prime membership will save you 20% on a $50-plus order of Amazon-brand everyday essentials like snacks, school supplies, groceries, toiletries, and pet products for a limited time.

Robot vacuum deals

Why we like it

iRobot quietly released the Roomba j6+ as a more affordable alternative to its most vigilant (and most expensive) small obstacle avoider, the j7+. Even after Prime Day, you can score the j6+ for nearly half off at $419.99 compared to the j7+'s underwhelming discount which leaves it at $649.

The j6+ can still identify the two most troublesome obstacles for robot vacuums — phone chargers and pet waste — while the j7+ and currently sold-out Combo j7+ have extra smarts to detect objects like socks and backpacks.

More Prime Day robot vacuum deals

Apple deals

Why we like it

The M1-powered MacBook Air from 2020 still holds its own against newer, more powerful releases — especially under $750, beating the $799 it was hovering around for months prior to Prime Day. The Mashable's Choice Award-winner has stellar battery life without a fan to tell you it's working overtime, plus graphics that are five times faster than predecessors without an M1 chip.

More Prime Day Apple deals

TV deals

Why we like it

Spring 2023 saw several new budget QLED releases from TCL to challenge its current (really great) cheap QLEDs. The S6 is a solid option that's 17% off and still at its lowest price ever. Under $800 for 75 inches of QLED post-Prime Day is a deal worth taking a second look at.

More Prime Day TV deals

These are organized by size and then price.

Gaming deals

Why we like it

Amazon Prime members get access to Prime Gaming, and during Prime Day, Prime Gaming offers claim to several pretty sweet free games. Our favorite of those is Prey, a creepy cosmic FPS from 2017. Scoring an 8/10 from reviewer Dan Stapleton on team IGN (which is owned by Mashable's publisher, Ziff Davis), its "curious alternate-history universe, intriguing sidequests, hidden threats, and detailed environmental storytelling" make up for its mediocre combat.

More Prime Day gaming deals

Kitchen deals

Why we like it

In the middle of July, you won't regret having a 10-quart air fryer with a rotisserie feature that gives an extra even and extra crispy cook to your food. To make the process even easier, you can chuck the rotisserie basket, drip pan, spit, cooking trays, and forks into the dishwasher.

More Prime Day kitchen deals

Camping, drone, and more outdoor deals

Why we like it

Amazon isn't the spot for DJI drone deals at the moment, but Holy Stone has Prime Day drone deals in the bag. Though the HS720E GPS FPV quadcopter is not quite seeing the 38% discount it did yesterday, it's still nice to save some dollars on this drone that's easy to fly and captures 4K footage. Overall, it's a solid entry-level choice for aerial photography newbies.

More Prime Day outdoor deals

When was Prime Day 2023?

Prime Day began on Tuesday, July 11 at 3 a.m. ET and ran through Wednesday, July 12 in 2023, with new offers dropping every 30 minutes during certain periods.

What was new or different about Prime Day this year?

Amazon bragged that it would offer "millions of deals across categories" during this year's Prime Day sale — "more deals than any Prime Day event before," in fact. This is a return to form of sorts and a shift from its reined-in 2022 advertising, which emphasized "Amazon’s lowest prices ever on select products" and a wider selection of items from third-party sellers instead of a massive deal dump. (TL;DR: We are so back.)

Amazon also introduced a brand-new "invite-only" deals program for ten products it expects to sell out on Prime Day (see: a $100 43-inch 4K smart TV), which should alleviate some of the frenzied chaos that typically surrounds its doorbusters. Prime members could visit these products' listings to request an invitation; the chosen members received an email with a unique link to buy the item at some point during the event.

Amazon didn't explain how it picked these lucky eligible shoppers; all we know is that these special deals were exclusive to Prime members (paid and trial).

What not to buy on Prime Day

Not all of those "millions of deals across categories" will be worth adding to your cart. After covering Prime Day for years, here's what we'd recommend skipping:

  1. Anything from Ring. The home security company's popular video doorbells always get really cheap during Prime events since Ring is an Amazon brand, but they're ultimately a privacy nightmare.

  2. Toys. Amazon is offering some good Prime Day discounts on Barbie toys and apparel as a tie-in to the iconic doll's big-screen debut later this month, but otherwise, it's best to save your toy shopping for Black Friday — the holiday season brings new releases and a boatload of deals.

  3. Video game consoles. Hold off to upgrade until holiday sales and bundles start trickling out in November unless you're interested in a PlayStation 5: Sony's God of War Ragnarök bundle was $60 off on Amazon in the weeks leading up to Prime Day, and while it's since sold out, we could get a restock at some point soon.

  4. Almost anything sold and shipped by a third-party seller. Third-party merchants on Amazon aren't scammers across the board, but buying something from a seller you don't recognize can be risky. (Fake reviews and counterfeit listings are way more common — and convincing — than you'd think.) Stick with products that have "Ships from Amazon.com" and "Sold by Amazon.com" under their "Buy Now" buttons just to be safe.

  5. Any deal that seems too good to be true. Amazon has a bad habit of inflating MSRPs to make discounts appear better than they really are. You can verify whether a deal is legit or not by comparing prices across other major retailers and running the product through camelcamelcamel, a free Amazon price-tracking site.

  6. Anything you get the urge to impulse-buy. Are you buying a new TV because you actually need a new TV, or just because it's $100 off right now?

Who's competing with Prime Day?

Walmart, Target, and Best Buy are all throwing their hats into the anti-Prime Day ring.

The former is hosting a new summer savings event called Walmart+ Week, a seeming expansion of last June's Walmart+ Weekend that more directly competes with Prime Day. It's live on the Walmart website from Monday, July 10 at 12 p.m. ET to Thursday, July 13 at 7 p.m. ET. (More like Walmart+ Three Days And Some Change, but I digress.)

Members of the big box store's Walmart+ subscription service get early access to the sale for the first 24 hours before it opens to the public on Tuesday, July 11 at 12 p.m. ET. That only includes paid Walmart+ members, so you'll have to upgrade from its free trial tier if you want to participate. (Good news: Annual memberships are 50% off until July 13.) Here's a quick look at the best Walmart+ Week deals we've come across so far:

Meanwhile, Target is running one of its semi-annual Circle Week sales from Sunday, July 9 to Saturday, June 15. (A whole actual week!) Billed as its "biggest sale of the season," the event is open to members of the retailer's totally free Target Circle loyalty program and runs online, in stores, and on the Target app. Highlights include:

Finally, Best Buy has revived its Black Friday in July event from Monday, July 10 to Wednesday, July 12 in stores, online, and on its mobile app. The sale is open to everyone, but members of the retailer's new paid My Best Buy Plus and My Best Buy Total plans get access to special promotions and better discounts on certain items. (Subscriptions cost $49.99/year and $179.99/year, respectively.) Here's an overview of its top deals:

Prime Day shopping tips and tricks

Aside from aggressively lurking on Amazon's dedicated Prime Day page (and reading our coverage of the sale), there are several ways to ensure you don't miss out on a great deal:

  1. Sign up for those invite-only deals. We've flagged the best ones if you need some guidance.

  2. Organize your Amazon Wish List. Amazon's virtual shopping list feature puts all of your must-haves in one convenient spot so you can see which ones are on sale for Prime Day at a glance (instead of flipping between links and tabs). Check out Mashable's guide to "wishlisting" for more intel.

  3. Download the Amazon Shopping mobile app. The app features a Prime Day event page where you can set deal alerts for your recent Amazon searches and views; you'll get pinged with a push notification as soon as an offer goes live.

  4. Take advantage of Alexa's advanced deal alerts feature. Amazon's virtual assistant can notify you of a sale on an item in your Wish List, Shopping Cart, or "Saved for Later" queue up to 24 hours before it goes live. Enable the feature on a newer-gen Echo smart speaker, and you'll see its light ring turn yellow (or you'll get a pop-up alert) whenever an item you've saved has a discount in the pipeline. You can then ask for more information about the deal, set a reminder for when it's available, and even give Alexa permission to order it for you using your default payment info when the time comes.



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Md Shuvo

Md Shuvo, known professionally as Shuved, is an Bangladeshi Musical Artist, Entrepreneur & YouTube Personality.

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